Prompt of the Week: I Scream for Ice Cream

Invent a new flavor of ice cream being sold. Be creative with the name and/or ingredients.

Write your response in the comments below. Your entry may get a shout out next week!

Write with Heart,

Lady Jabberwocky

Follow me on Twitter

8 thoughts on “Prompt of the Week: I Scream for Ice Cream

  1. I think an ice cream flavor based on Arnold Schwarzenegger’s portrayal of Mr. Freeze in Batman & Robin would be a flashy mess of a thing that I think deserves to exist. Of course it would be called “De Ice Age!” and be some kind of blue raspberry flavor. Maybe a sorbet of some kind. And naturally it would have a little quiz on side of the carton, “What killed the dinosaurs?”
    Either no one will buy it or everyone will. Who can say?

    Liked by 5 people

  2. In the first day of marketing class they tell you that no one knows if marketing does a lick of good. Which is a weird move. But perhaps starting off a marketing class with some weird anti-marketing marketing is an advanced kind of marketing that you’re supposed to understand by the end of the class.

    So when you hear that a family friendly ice cream chain tried to cash in on the popularity of a foul-mouth, beer-swilling, bird-flipping, violently anti-social professional wrestler you might think “that’s a strange marketing move” but keep in mind that the entire idea of marketing may well be a boondoggle. And through that lens pretty much anything makes sense.

    In 2008 when Cold Stone Creamery introduced their “Cold Stone Stone Cold” Steve Austin character the reaction to the TV spots can be summarized as “huh?” The actual Steve Austin had been effectively retired for 6 years and was well removed from the height of his popularity in the mid to late 90s.

    Some people were confused if this was the Steve Austin (actual name Steve Anderson) and if so why was he yelling about ice cream? Others questioned why the character was wearing an outfit that looked like that of a Good Humor Man which was not only a more dated reference but was also a different ice cream company and furthermore was associated with ice cream trucks, which is not a model of ice cream delivery used by Cold Stone Creamery.

    The “Cold Stone Stone Cold” Steve Austin Cold Stone Creamery ads ran for only nine months. During that time and in the following six months sales of “Cold Stone Stone Cold Strawberry Scoop Slam” were well below projections. However the Anna Splitz Banana Split based on the valet character that accompanied “Cold Stone Stone Cold” was a modest success.

    Further confusing the issue was the fact that after the ad campaign was dropped, despite many cease and desist orders both independent wrestlers Mikey “Geez” McKnees (real name Andrew Sars) and “K-12” Peter Pigman (real name Adam West) started performing as the character throughout the Northeast and Texas respectively claiming that they were engaging in parody performance art and therefore were protected by the First Amendment.

    A lawsuit regarding the character and the ownership of the intellectual property between MTY Food Group and World Wrestling Entertainment Incorporated was settled in 2012. Suits against MTY and WWE by Sars, against MTY and WWE by West, against West by Sars, against Sars by West, and against Sars and West by Anderson, MTY, WWE and for some reason the United Council of Churches remain active.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s